HI FRIEND! WE ARE ERIKA & LINDSEY AND WE'RE #OFTENAMBITIOUS.
The brand was born as a podcast and has now evolved as a lifestyle brand out of a friendship that was forged in a lonely, yet hopeful, place. We've both been misunderstood for our ambition a time or two... and maybe you have been there as well? We're guessing that's the case. So here's the short story. We hope it inspires you to be a #oftenambitious.
THE STORY IN THE NAME
We believe an ambitious woman is something to celebrate - yet we didn't name the podcast and blog "Always Ambitious". Why? Because we'd be lying to you if we said we always felt 100% on our game. In fact, there are days where we don't feel it at all.
So in a world where women are expected to be "effortless" and perfect - we are embracing every single imperfection. And we are declaring that we can be ambitious and imperfect synonymously.
So there you have it, this is why we are often ambitious.